This post is brought to you by Bank Of Queensland
When I first read about the BOQ’s latest Campaign “It's Possible to Love Your Bank” I have to admit I did a bit of an eye roll.
I mean who actually LOVES their
bank?
Banks are not lovable.
OK maybe they were back in the olden days. Oh Goliath - Kill me now!
I turn 40 and suddenly I’m all “Back in the olden days”. Gah – someone gag the girl.
I turn 40 and suddenly I’m all “Back in the olden days”. Gah – someone gag the girl.
But truth be told, it did get me thinking back to once upon a
time when banks were friendly. A time when someone opened the door for you when
you arrived at the branch. A time when the bank tellers you were handing over
your pocket money too, were a friend’s mum or dad or you knew them from
somewhere around your area and they actually knew you by name and would take
the time to talk to you.
It was an era when you actually had the option to deal with
a real life flesh and blood person rather than just a voice on a phone telling
you to press a number.
You had forgotten about that time hadn’t you? Or if you are
under 20 – you probably never even knew such a thing as a bank teller existed.
One of the earliest and quite possibly the funniest memories
I have of banking is actually courtesy of my brother.
One thing you have to
know about my brother is that he is nothing short of ingenious when it comes to
making money and saving money.
You may recall the story I told you about how he turned me –
his little sister - into a money making scheme one Christmas time?
Well his entrepreneurial skills didn’t stop there.
I recall one Mothers Day when he asked my dad for $10 bucks
to buy my mum a present.
Dad obliged, touched by his son’s thoughtfulness and yet
completely unaware of his craftiness.
My brother took that $10 bucks to a local bank that was
running a Mother’s Day Promotion. Every one that opened a new account with them
received a pot plant.
Generous right?
So my brother being the crafty one he is, opened his bank
account on a Friday, graciously accepted his free Pot Plant which he took home
and gave to my mum for Mother’s Day on the Sunday, and then went back to the
bank on Monday where he closed the account, got the $10 bucks back and went
shopping for himself.
Ingenious I tell you.
Ahhh those were the days though, when banks were not hated
and bankers didn’t need to lie about their professions to avoid the old prune
face sucking gesture they often receive these days at dinner parties when they
confess to their daytime job.
I don’t know, maybe I’m getting old and cynical (here I go
again), but back then, banks just seemed more trustworthy and caring and
PERSONAL even.
BOQ is making a big call by telling us “It is possible to
love your bank”, but when you look at the principals of their campaign, they
are actually things I'm pretty sure we ALL want from our banks;
*Personal service from locals who actually take the time to
learn our name.
*A bank that passes on rate cuts to their customers
*A bank that is competitive with interest rates
*And a bank with a conscience that gives back to the
community.
Even cupid was convinced...
If the BOQ marketers introduce a free pot plant campaign
then they have won me as a customer for life. I have a little corner of the
garden that needs landscaping and 3 little boys who would LOVE to give their
mummy a pot plant for Mothers Day.
Visit the BOQ website for more info on how they have made it their mission to make banking a more enjoyable experience for their customers, find your closet branch / ATM or just to check out their competitive interest rates
.
Do you think it’s possible to love your bank?
What would it take to love your bank?